Industry News11 min read
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Industry News2 min read
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Industry News1 min read
Search Has Changed. And So Have We.
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
Industry News7 min read
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.
Industry News14 min read
The Top 10 Marketing Conferences to Attend in 2025
Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2025.
Industry News10 min read
17 Strategy-Shaping Ecommerce Trends You Should Know in 2024
Discover the top 17 ecommerce trends shaping online shopping in 2024, from AI to AR and B2B to DTC.
Industry News11 min read
Analyzing Google's March 2024 Core Update
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out of Google, the current state of the web, and more.
Industry News15 min read
Digital Trends 2025: Exploring Key Digital Marketing Innovations
Explore key insights from Semrush‘s new 2025 Digital Trends Report. Understand the impact of AI, augmented and virtual reality, evolutions in digital content, and much more. Discover actionable tips to help you take your marketing strategy into the future!
Industry News6 min read
The Impact of the November 2023 Core Update
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November 28th which is a divergence from the usual two or so weeks it takes for an update to complete.
Industry News6 min read
October 2023 Google Algorithm Update Impact
On October 5, 2023, Google released its October 2023 Core Update. This update arrived in what has been a “sea of volatility” with the release of the October 2023 Spam Update just a day earlier.